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Rajasthan Tourism – Unsuccessful branding, falling tourism, newer branding concepts: A brief into tourism


To attract and increase the inflow of the tourists towards the Jaipur city, Rajasthan Tourism brought about numerous changes amongst its staff and marketing campaigns and methodologies.

Truck loads of money and branding, yet no positive change: Crores of amounts have been invested on this and yet all the changes in the techniques and massive expend of money have not brought about any positive change and have not augmented the number of tourists visiting the Pink City.

Connecting with marketing companies - Assured tourist turnover:

To work intensively on the marketing campaigns for boosting tourism, Rajasthan Tourism connected with the top notch companies who promised to deliver an increased return in terms of tourist turnover in the city.

Falling tourism: When the research data had been compiled for an analysis to determine the number of tourists who visited the city, it was found out that the tourists visiting the state of Gujarat is more in judgment to the tourists visiting the Jaipur city.

Rajasthan seems to suffer with a setback when it comes to foreign tourism. Leaving the states’ very own cultural heritage and legendary destinations, tourists are turning to other cultural destinations in other states of the county.

Domestic tourism ranking: When domestic tourism is considered in the country, Rajasthan as a state ranks at the 10th place, which is an alarming fact and a questionable issue for the marketing campaign done for boosting tourism.

Industry guru sand their opinions:

Expert views by Mr. Arvind Pareek, who is a travel planner were that Rajasthan Tourism has limited the tagline for its branding and has restricted it to the tagline of their logo “Jaane Kya Dikh Jaaye”, and has preached and marketed places and destinations which even the people of the country do no visit easily. Tourists are visiting the places in spite of all this but the number of tourists visiting the popular destinations has not reached the number set for it.

Mr. Virendra Singh from the guide association expressed that the tourism department is bringing about alterations in the planning process of its marketing and branding campaign and is arranging to make use of heritage destinations and their legendary tales and repute to magnetize the tourists and visitors.

Lighting up a new campaign: The new campaign is said to be inclusive of heritage places namely Amer Fort, Hawa Mahal, Albert Hall, Jantar Mantar, Ranthambore, Dargah Sharif (Ajmer) etc. and other tourist friendly destinations. The new brochures, flyers and other prints and media will showcase these new destinations.

International branding and marketing: International branding has begun to allow the foreigners to connect with the state of Rajasthan and its cultural and heritage destinations.

International branding and its techniques: International branding speaks of two royal trains which ply in the state and advertisements at the international level by associating with the tour and travel companies

Launching the mobile application:

Rajasthan Tourism Department is expected to soon launch a mobile application with the purpose of being tourist friendly in nature.
Objective of the mobile application will mainly be to be capable of providing maximum information to the tourists and the visitors about the tourist destinations in Rajasthan and to encourage tourism at a speedy rate.

Mobile application features:

Features that are said to be made available in the mobile application are that of tracking about the GPS (Global Positioning System) location, map of the state, weather conditions prevailing and future weather conditions, prominent restaurants in the nearby area or different cities or areas in the state itself, ways to communicate within the state or a particular city and many other added features.

 


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