Located between Tripolia gate and the new gate, the market runs parallel to the Johari Bazaar. With Maharaja Sawai Mansingh Library at one end of the bazaar and the very famous Golcha Cinema at the other, the main icon of the bazaar is publishing houses and book stores. Enticed by the beauty of the market, some of the producers have shot scenes of serials and movies in this market. Adjacent to this market is Lalji Saand Ka Raasta where you can shop sarees and lehngaas.