The Journey of Jaipur Rugs
Jaipur Rugs, which has been in the Jaipur rugs industry since 1978, has been a great motivation, inspiration for everyone who is into weaving, manufacturing or else working on the in demand carpets, rugs and other creative pieces falling in the category of Jaipur rugs.
The Jaipur Rugs company has been doing successful business since years and have been outshining the market with outstanding results. Let’s take a leap back into the past and look at the Journey of Jaipur Rugs from its very starting years when they had first stepped into the world of rugs.
The era of the 19th century
1978 – The year when they started!
The man who all started this was Nand Kishore Chaudhary (NKC), who literally gave up his bank job and borrowed a sum of Rs.5,000 from his father to start his carpet business. His deep interest and the dogmatic attitude towards it bestowed his inbuilt creativity and will power to start with it.
The journey began with one scooter, 2 looms and 9 weavers in the state of Rajasthan.
And then gradually over a period of 3 years NKC’s business expanded to 10 looms and a larger pool of artisans.
1980
This was the year when NKC’s carpet business received an honorable title out of all its media appreciations. The Inside-Outside magazine featured NKC’s carpet in an article by Inlay Cooper, which talked about the bright future of the handloom carpet industry. Cooper titled it as ‘Carpets: More than a revival’.
1986
In 1986 the Jaipur Rugs company took its first step towards connecting artisans to the global markets, which was Nand Kishore Chaudhary’s dream as a boy. He wanted to instill this feeling of competition in his artisans and to innovate their style of painting the products.
Nand Kishore Chaudhary initiated direct exports while cutting on another level of middlemen.
1989
The year 1989 turned out to be an important year for Jaipur Rugs company. NKC decided to move to Gujarat’s tribal belts to start building their strongest network to date.
Gujarat’s tribal artisans also joined the Jaipur network in this year, which provided the company several viable and some of the most glorious workers. These talented artisans from Gujarat helped in upholding the company’s honorable value.
1992
By this year, Jaipur Rugs had built a flourishing network of artisans within India’s most rural belts. The Government of India granted them with the rare privilege of using walkie-talkies to regularly monitor and keep a check on all their working units. This way the government helped Jaipur Rugs’ artisans to work in complete sync and produce effective results, even when they were operating through different areas of the country.
1999
This was the year when NKC officially named his business as Jaipur Carpets in India, while he set up a sister concern in USA and called it Jaipur Rugs Inc. to let sales and distribution ease out in North America.
These years also prepared NKC’s daughter Asha to join the business and help her father focus on the grassroots and other areas of work which needed his utmost attention.
The 20th century – the era when Jaipur Rugs flourished
2000
It was the year 2000 when finally success started catching up with Jaipur Rugs as they touched 10,000+ lives in a day. Jaipur Rugs crossed a milestone with its flourishing and rapidly increasing artisan network in this year. This growing chain of weavers, small villages of Rajasthan and tribal areas of Gujarat became the backbone of the company, which was on its way to become a global name.
2004
In 2004 the Jaipur Rugs Foundation was set up under the Rajasthani Trust Act. Jaipur Rugs Foundation JRF was set up as a body within the Jaipur Rugs family, which was meant to ensure that all artisans were happy and satisfied. It ran several helpful regulations like skill upgradation primes, trainings and social interventions for the benefit of the artisans and their skills.
2006
Jaipur Rugs’ network grew up to 40 weaver groups distributed across 10 states of India in the year 2006. This was also the year when Jaipur Rugs brought Laurels to India as the company received its first International Design Award in the form of America’s Magnificent Carpet Award.
2007
This year marked the completion of 1 million Square Feet Production of the Hand-Knotted Carpets and the regal implementation of Enterprise Resource Planning ERP.
By this time, Jaipur Rugs had engaged around 40,000 artisans across the country. Then the implementation of ERP system brought the most isolated and aloof of villages of India on a digital interface, truly linking the ‘grassroots to the global’.
Several other digitalization steps were taken as well to help designers. This includes moving from hand painted maps to the computer operated design software, which helped cutting in the time consuming processing and enhanced output levels. This digitalization led to revolution of the inherently traditional industry.
2008
Jaipur Rugs doubled up its showroom space in 2008, which blessed the business with a creative transformation.
2009-15
The Jaipur Rugs company received a lot of awards, recognitions and all such business interventions, which contributed in shaping the company into what it is today!
2016
If we talk about the present year, that is 2016, Jaipur Rugs is spreading all inherit outgrown love and respect out there to their customers. The company also took an innovative initiative at Domotex 2016 to connect its group of artisans to the global customer base.
They gifted beautiful handmade postcards prepared by their respectful artisans to customers. They also got some beautiful cards for their artisans as a mark of gratitude from customers who loved the products.
Jaipur Rugs complete rug making process
Jaipur Rugs follows a standard process to create handmade rugs that have gained fame all across the world. This process runs on a decentralized medium and passes through very viable comprehended quality checks.
This kind of creative approach allows artisans to work at different locations while enduring highest quality results in the end.
The process of Jaipur Rugs handmade rugs making includes:
Raw material selection: The best quality of wool is sourced and then processed.
Carding, Spinning and Hanks: Then, that raw wool is thoroughly cleaned and then spun into the creative yarn.
Dyeing: Wool is dyed to more than 3,000 shades and hues.
Weaving: Artisans weave rugs from a provided rug map which is then entailed into this beautiful item.
Washing: The rugs are then washed in order to bring out the natural sheen in the yarns and dislodge any dirt from the weaving process. Washing the rugs makes them free of every unnecessary thing and brings out the best quality.
Finishing: The finished rugs are then evened out, trimmed and prepared for selling locally and for export to global countries.
So, that’s all about the Jaipur Rugs company!
