Image Source – Men Xp
Three students of 10th standard in Jaipur – Chetanya Golechha, Mrigank Gujjar, and Utsav Jain have got a funding of Rs. 3 Crore for their start – up. The three kids of Jaipur are all set to start their brand new venture called ‘Infusion Beverages’.
The trio participated in the entrepreneurship fest which was held in their school last April. It was this entrepreneurship festival that changed their fortunes. These students of the very famous Neerja Modi School in Jaipur have covered the journey of bringing up the idea, finding an investor and watching their dream turn into reality in less than a year.
"Our presentation of the product failed to impress the judges in the fest. We were kicked out in the first round. Though we were out of the competition in the first hour but got the order of delivering 150 flavoured water bottles," said Golechha.
Image Source – The Times of India
The team of 3 extremely talented students grabbed the opportunity and delivered 150 bottles.
The main theme of the start-up is to make flavoured water, with no preservatives added.
"We carried out intense research on Google to prepare a healthy drink without sugar and soda. But soon we realized that turning an idea into reality is not easy when you are a minor. Procuring the licence, necessary permissions from the food department and approval from FSSAI, are a herculean task. As we were minors our parents sought the permission on our behalf," said Gujjar, who is preparing for his Class X optional board exam.
With the aim to refine their idea of start – up, the trio participated in IIT – Kanpur’s and IIM – Indore’s Entrepreneurship competition and receive wide appreciation. The majour boost came when Malviya National Institute of Technology (MNIT) of Jaipur decided to incubate the idea of flavoured water. The institute also helped the trip in applying for patent and other official documentation.
They had sold some 10,000 bottles of flavoured water – rose, kewra and bel flavours till now through their business to business mode. The kids were looking for some major break just when an investor from Indore called the trip for the first round of meeting. "The meeting was successful in the first hour. They decided to fund Rs 3 crore. Under the agreement, we have the responsibility of marketing and research. The plant will be based in Indore," said Utsav Jain.
The teenagers read UG and PG books on management and advertising to learn the techniques and skills of market.
Jaipur is developing; child prodigy is just a proof!