The enthusiasm for the festival of Holi amongst the citizens of the pink City has always been immense. With shops decked up with colors and scrimptions sweets, everyone is in a festive mood. The demand, quality and variety of colors have done up eventually over the years. With people becoming more cautious, they have stopped using chemical based colors which are harmful for the skin and turn fatal if consumed by fault.

Jaipur is the second biggest manufacturer of dry Holi colors after Hathras in Uttar Pradesh. Sharing the process of manufacturing, Poonam Paints owner Mukesh Kumar Jain said, “I have been into this business for a long time now and have seen that over the years people have become very particular about what product they are using.”

He said “Today we have colors made of fruits as well as starch which do not negatively affect the skin.” Over the decades the trends and usage of colors have changed to a great extent. Earlier dry colors were in demand only during Holi but now times have changed. Today People want vibrant colors throughout the year for celebrating different occasions.  

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